Mobile marketing is the new definition of internet marketing. Mobile has become an essential part of our lives and people nowdays are extremely comfortable shopping online using their mobile devices.
Google has recently made their index mobile first. In the words of Google, "To make our results more useful, we've initiated experiments to make our index mobile-first. mobile version of a site's content to rank pages from that site, to understand structured data, and to show snippets from those pages in our results. "
Mobile marketing generally refers to marketing on or with mobile devices.
It can include any marketing activities through mobile whether it is an online shopping or SMS notification for a product advertisement.
Here are 5 top reasons why mobile marketing has become important:
1. Helps to Reach the Target Audiences Easily
As per Cassandra Wesch, founder of Upward Commerce, Miami digital media agency, "Mobile marketing requires optimizing your website for the mobile audiences and getting your local SEO right."
Mobile marketing allows the marketer to identify and reach the customers in a very easy manner.The response rate of a customer is driven by app-based marketing or SMS marketing is faster as compared to the traditional email marketing.
2- Mobile Commerce Has Become a Reality
While e-commerce used to be a desktop activity, but nowdays, people are turning to their mobiles to purchase items. According to HubSpot, mobile commerce will command 24.4% of overall e-commerce profit in 2017.
Now, it's down to brands to capitalize on the mobile revenue stream, using mobile-specific advertising, search engine marketing, and mobile friendly web page to get in front of shoppers.
3. SMS Marketing Has Evolved
SMS marketing is a powerful way to get your message straight into the hands of the people. It reduces the clutter of email inboxes or noise of other marketing channels.
Text messages have an at least ninety percent people open rate, with people opening an SMS message within three minutes of that little beep. So if you're not tapping into the power of SMS, now is the time to start.
4. Mobile Has Changed How People Consume Content
With people using their mobiles to consume more content, brands are fast to understand how to use mobile to tell their own stories and engage with the customer. This is just not about making the content look good or small. It is all about convenient content structure and experience.
5. Time Spent on Mobile Devices is Increasing
In 2016, Americans spent an average of 5 hours per day on mobile devices. As per TechCrunch, "US users are spending more than half their time (51 percent) in social media, messaging and media and entertainment applications – including those like Snapchat, which now accounts for 2 percent of users' daily time spent in apps."
Mobile marketing if done correctly can generate the highest ROI. Desktop focused marketing activities have become a thing of the past. Concentrating your efforts on mobile based marketing will help you to generate more sales.