Auctions are a great way to help you make money online for your business. The reason is that it's a way to market your business to those who want to buy what you have to sell. You may also use it to build leads to your business. Regardless of whether you choose to use this technique to build your list or sell your products, you will be able to build the most valuable list of all: a customer list.
The first step that you will need to take is to create an offer. There are two types of offers you want to consider making as both of these will help you build a customer list.
The first offer is a list building offer. This is where you offer something to your potential customer at a low price, usually something that cost 99 cents to a few dollars. This is an offer to get you a paid lead. It is not an offer to help you make money. You will make your money on the backend.
This offer may also be digital or physical, but if you decide to sell specifically on eBay, you'll need to send your buyer a physical product. You can do this by creating a low cost disk or some other offer. Since this is a low cost offer, you'll want to keep your costs low. Charge just enough to cover your costs. Remember, you're building a list. This offer is not to make money; it's to build a list.
Should you plan to sell your products instead of just building a list, then you'll also need to create an offer, but your offer will be slightly different. If you normally sell digital products, then the way to do this is to create a CD. Sites like Kunaki will allow you to create these CDs on demand and then sell them on auction sites. (There are scripts available that will allow you to automate the process of processing your orders. These scripts will send your orders directly to sites Kunaki where your disks will be created and then sent directly to the customer.)
By automating as much of the sales process as possible, you'll be able to spend your time creating more offers. Although you may be marketing the same offer in each of your listings, you still want to create multiple offers. This will allow you to test and track your offers to see which ones work best.