The principals discussed in this article have the power to move your website into one of the top spots in Google. At the end of the day each of these principals, independent of one another will typically not yield the type of results you're looking for in search engine optimization. It is the collection and unification of the following principles that truly have the power to deliver your desired results in major search engines. Google, Yahoo, and Bing seem to be focused on one thing; power and authority. You can have a lot of nice-looking webpages, relevant content, and a great idea, but it all boils down to power and authority. Has not it always because? Is not that what it is always about, power and authority? Yes it's always been about that, and nothing is different with the major search engines. What they want to know about you and your website, is how powerful you are, what kind of authority you have, and it is all measured by your popularity among other members on the web. That old saying, "It's about who you know, not what you know", still seems to ring true and actually seems to be most applicable when it comes to search engine optimization.
So what do you do in this day and age when there are so many powerful players and so many established contenders on the web? How do you break through, and rank for the keywords that you really need in order to drive more traffic to your business? The answer consists of one word: consistency. No matter what any SEO professional tries to do, unless they are persistent and consistent with the principles that are listed below, they will never achieve their desired results.
On page optimization-every search engine optimization professional will need to either know how to edit a website, or have a web designer that they can rely on to do on page optimization. There are many checklists, steps, and best practices for implementing a correct strategy for on page optimization. This article was not meant to go in depth on this topic, but a quick Google search on best practices for on page optimization should do the trick. The point here is that before anyone starts implementing any of the consequential steps, they should ensure that their website is built correctly, and is friendly to the major search engines through following the best practices.
Blogging-most companies are not updating their website every day. In fact most companies are barely updating their website every year. This is where a blog comes in handy. Blogs are very easy to manage, and many of them are built to be search engine friendly. A blog is something that should be addressed everyday. Blogs are what will give Google its fix of relevant, updated, and unique content. Do not just copy and paste articles from other people and expect the search engines to respect your efforts. Come up with content that is interesting to read, yet serves its purpose in search engine optimization. Google reads left right so make sure your blog entries and titles reflect the keywords that you are trying to target. Ensure that you have the correct plug-ins in place especially if you're using WordPress in order to make sure that your blog is optimized for search engines. Ensure that you have a correct knowledge of tagging and internal linking. Using your blog to create circular internal links through relevant and strategic anchor text placement will make your site easier to navigate therefore ensuring Google's happiness.
Video search engine optimization-it has become, and is becoming more apparent that Google is giving quality videos preferential treatment in the search engine's. If you want to be a great search engine optimization consultant, or if you are just a company looking for search engine optimization, then you should make sure that whoever you engage is video savvy. This component of SEO will become one of the most important skills to have and utilize in ranking websites, driving traffic, capturing attention, and converting leads. Videos have the ability to keep web surfers on the page that they have landed on. Every website is fighting against a bounce rate, and it is important that web masters and SEO specialists find ways to keep people on their pages and their clients pages. Videos can captivate an audience, give interactive instruction, and entice clients and customers to investigate the product or service being offered. In addition to being one of the most user-friendly ways to market, they are easy to make if you have the right equipment. However if you do not have the right equipment, and your videos come across very unprofessional, you may be doing yourself a disservice. A video is a kind of gamble or two-edged sword if you will. On the one hand if you do it wrong, you may detract from the product or service being offered and therefore drive customers away. On the other hand, if you do it right, your video may go viral and have the ability to drive millions of potential customers to watch your video. BlendTec did it right by creating a series of YouTube videos called "Will it blend". They created videos showing the strength of their blenders in a way that was very humorous and engaging.
Social media marketing-social media marketing is going to be the future of moving the masses. Social media has already proven to be one of the most effective ways to gather crowds and promote ideas, products, services, and especially companies. Because of the integration that takes place with blogs and multiple social media websites, it is easy to get the word out to those which you are closest to. If you have 500 friends on Facebook and you send out a video that Promotes your product, and then they liked that video or re-shared that video then you have the capability of reaching thousands of people in a few minutes. Facebook, Twitter, and LinkedIn marketing has become one of the most effective ways to market and will only grow in popularity as the years go on.
Article marketing-article marketing is something that should be done on a regular basis, and it should be done with the intent to produce and distribute high-quality relevant content to high-ranking article directories such as EzineArticles, HubPages, Squidoo, and other popular article directories. If the author can create a following in which people look forward to the articles that are being written, and they end up picking up those articles and redistributing them, then you have created a marketing network that works around the clock on its own. In addition to gaining popularity with frequent article directory visitors, you will also gain valuable back links to high-ranking websites. Receiving back links from a bunch of page rank zero websites will do little to nothing to improve the authority of your website.
Press release marketing-There are many companies out there that will provide you with a way to compose and distribute high-quality and effective press releases. PRWeb.com is one of the top press release distribution companies in the world. Other companies such as Businesswire and PR.com will also help syndicate your press releases. These companies have built connections with news outlets across the country and will give you a much better shot at getting noticed by major and minor news outlets as well as editors looking for a story to write. Press release marketing does cost money but if used effectively and consistently will prove to be a worthwhile investment in your marketing strategy.
The search engine optimization techniques listed above have the ability to take any good idea and place it at the top of the search engines. In fact, if these techniques are implemented consistently, some companies will find them "going viral". If a company goes viral, and they have a good product or service, and have the ability to scale up with rapid growth, then there is no looking back. The most important thing to take away from this article is the word "consistency". Nothing that you do in SEO can be done haphazardly or sporadically. It must be done by someone who is dedicated to dominating their competition and is persistent. If you do not plan to do search engine optimization consistently, even just a little on a daily basis, then you are really wasting your time. The name of this game is consistency, and as competition grows stronger, so will the need for consistency.