The algorithms that determine what position your website gets in the search engine results pages (SERPs) are constantly changing. Keeping up to date with the rules of SEO (search engine optimization) can mean the difference between a top spot on a search engine list and falling out of the rankings completely.
Here are 10 important factors that will help to get your website on the search engine page results.
1. Mobile Friendly Website
To get your website on the search listings it must be mobile friendly. Google can see which device people are using and will only list mobile-friendly websites in the results they deliver. If you have an old site, it’s time to update it.
2. Make Your Site https//:
Your site should be secure in order to comply with Google’s new rules, and to give confidence to your website visitors. Ask your hosting service about purchasing what should be an affordable secure site certificate and making the changeover.
3. Page Speed
The search engines reward websites which load faster, with no lag time where visitors have to wait for clunky images and so on to appear. Check the speed of your site at a site such as Pingdom and if you can, make all the changes they recommend.
4. Add Media
Video, audio, podcasts and images can all get you additional listings in relation to a page, not just the content on the page itself.
5. Make the Most of Social Media
Comments, likes, shares and so forth communicate to Google that your website is relevant and worth paying attention to.
6. Long-Form Content
Create longer articles or posts of around 2,000 words to lure the search engines with meaty content and lots of interesting keywords
7. Use A Site Map
If you’re using WordPress for your website, install the Google XML site map plugin. Edit the settings so the site map “talks” to Google and the other search engines as soon as you publish new content.
8. Don’t Forget Metatags
Although Google doesn’t give much ranking weight to metatags a good article or post title, description and keywords you want to rank well on are a must for Bing and Yahoo!
9. Dig Deep on Your Keyword Research
Make up a list of your top 20 or 30 keywords. Next, search for each word on Google. Are you on the first page of the results? If not, look at who is. Is there any way to get a back link from them or contribute to the site, such as guest blogging?
10. Use Rich Snippets If You Can
Rich snippets help classify content and signal what it is to search engines. If you are using WordPress, install the All in One Schema plugin.